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-Jim Collins

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Case Study

Electric power

SCHNEIDER ELECTRIC

CHALLENGE

Schneider Electrical needed a reliable digital partner to coordinate and execute their plan of action. The brand was already in line with the trends but the ROI of digital ad spend was not convincing enough. There was a gap between overall marketing strategy & digital marketing

HM Ad-World's role

Concept

First of all, we focused on bridging the gap between marketing channels with our digital platforms. The second and the most challenging part was lining up all the digital channels. Finally, we had a well-planned road map for the brand. We started with search ads & social media ads followed by bulk SMS and email campaigns.

outcome

Schneider Electrical witnessed a phenomenal change in their ROI of ads spent, improving the Brand visibility across the niche. Reinforcing customer loyalty by driving the traffic towards their brand.

Automobile

Audi,Pune

CHALLENGE

As Audi is being labeled for its luxury cars so it is important to keep the footfall increase gradually, to increase the drive interest within the audience. Helping the company road map to go on track.

HM Ad-World's role

Concept

We started the brain storming to create campaigns, further creating the brand presence remarkably, also helping Audi to target right audience at the right time and in a right way.

outcome

The paid campaigns resulted into providing authentic foot fall to the Audi showroom. Enhanced the overall sales with less investment. Proven to be best ROI for them. 

Solar Power

LUMINOUS Solar

CHALLENGE

Luminous was looking for a more convincing marketing solution with proven results. The brand was unable to reach the target audience at the right time which could help them generate quality leads.

HM Ad-World's role

Concept

We started our work with paid campaigns & our other team coordinated with local listing vendors to target their exact niche with proper tracking the users digital behavior we developed user persona for Luminous.

outcome

Defining user persona was the most important thing which was missing earlier. The path was crystal clear for a brand to reach out to their customers. Along with that Luminous got a better ROI of their overall digital spend.

Real Estate

KOLTE PATIL

CHALLENGE

Kolte Patil, a leading real estate developer in Pune was  trying to reach out to their niche for promoting their upcoming projects.

HM Ad-World's role

Concept

Keeping their brand name in mind, we jumped  on to design various paid campaigns for them that emphasize the  highlights of their new project & can attract  target audience. Main goal was to increase visibility & boost footfall.

outcome

Increased brand visibility on various digital platforms helped Kolte Patil to attract customers like never before. Our spotlight on the project’s prime deliverables grabbed attention from Customers and led to being sold out at a rapid rate. 

MAnufacturing

Aerolam

CHALLENGE

An Industrial isolation product manufacture was looking to go digital with their brand new look the only concern was they want a whole new attractive look with less textual content at the same time with a higher rank on search engines.

HM Ad-World's role

Concept

Our team started with the brain Storming after several tea breaks & snack time, we came up with a design which brought smiling faces. The brand just wanted to see how quickly we can take their new appearance live. In one hand we were designing the new look whereas the SEO team was preparing an execution plan.

outcome

It helped Aerolam to formulate a spark among the customers to have an interest in their products not only at the native level but rather globally. The new presence of the brand got good mouth publicity within the industry market

Snacks & Sweet

Bikanervala

CHALLENGE

Well known for its tradition of taste, Bikanervala wanted to grab the attention of the new-age millennials. Also, the brand wanted to revamp their overall presence with a new look which blends the tradition with modern world trends.

HM Ad-World's role

Concept

We started with the brand story which was the challenging part. We pen down the brand’s journey so far & our storytellers & social media team took in charge of maintaining a digital presence. Well planned strategies & inline execution of the strategies helped in reaching more audiences even overseas. Also, a refine makeover  was done to create a new existence in the market.

outcome

Bikanervala experience improved brand equity. In a very short time, the brand became the first choice for the audiences in India as well as abroad. It overall helped in enticing new customers and retaining the old ones.

Real Estate

Hills n mills

CHALLENGE

Hills n Mills, a new project of I-construct Realty Group was looking to promote their brand on digital platform to increase their audience reach &  generate more opportunities, but the challenge was to translate their brand identity onto digital platform in the shortest time span.

HM Ad-World's role

Concept

We dug deep & came out with a detail plan and started with building  a user friendly, modern website for them.  We focused on creating buzz thru creative graphic designs , Videos and running various Ad campaigns for then. Putting our  digital strategies into action,  we could influence a larger crowd directing them to the website.A well narrative beautiful video was created focusing on the highlights of the project bringing the elements alive in the video. 

outcome

Within a very short time, I-construct could attract a large number of visitors to their website, which helped then generate more opportunities. Increased brand visibility on various digital platforms helped them attract customers like never before.

Event Management/Tours & Travel

Dream Catcher

CHALLENGE

This brand-new event management/Travel company  was looking for someone to help them creating a unique identity to attract millennials and make them stand out in today’s ripen competitive market.

HM Ad-World's role

Concept

After thorough research on competitive market & audience persona, our creative team came up with a style guide for the brand with a bright & bold colour palette that would be weaved into the logo and leave a mark on the customer’s mind for this specific business. Our client-specific social media strategy helped them to attract the right audience in no time.

outcome

Dreamcatcher’s new brand identity was well accepted by the customers, making our client delighted. The social media buzz attracted considerable organic footfall which in turn magnified the company’s visibility, making them easier to find on the digital platform.

Logistic

Associated highway logistic

CHALLENGE

AHL’s customers were flocking to other logistic service providers instead of using AHL’s very own integrated logistic service, thus diminishing their customer base. AHL needed to reinforce its brand image and reaffirm customer loyalty. They needed a marketing solution driven by the right strategy.

HM Ad-World's role

Concept

We partnered with AHL and engaged the audience in classic brand priming. We capitalized on the specific industries by conducting intensive Emails/SMS & SEM campaigns – to cash in the previously less-eager customers. Supporting collateral like industrial events and the brand’s new appearance (website & logo) ended up turning a lot of heads towards AHL.

outcome

AHL witnessed a phenomenal increase in client inquiries Brand visibility improved across the niche. Our marketing solutions helped AHL increase & consolidate its client base and reinforce customer loyalty as it drove traffic towards Associated Highway Logistics.

Real Estate

Planet-I group

CHALLENGE

Planet i Group was looking for a cost-effective creative  strategy to  boost their sales by reaching out to the target audience online, in the shortest time, right before the  launch of their new project.

HM Ad-World's role

Concept

We dug deep to  snatch out the best strategy and started with building  a user friendly,modern website for them. After optimizing their social media profiles,  Our SM team Came up with campaigns- “more than just a plot”,”Live with nature” etc highlighting USPs of their project . Creating buzz thru creative content and other digital strategies, we could influence a larger crowd directing them to the website.

outcome

Increased brand visibility on various digital platforms helped Plant-I group to attract customers like never before. Our spotlight on the project’s prime deliverables grabbed attention from millennials and led to it being sold out at a rapid rate. 

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